Pesticide use has become common to improve crops’ productivity; nonetheless, it has unexpected influence on farmers and consumers’ health. By the structural equation modeling, the study examines farmers’ intention to use pesticides based on psychosocial theories. Research data were collected from 362 surveyed farmers in Quang Nam from April to December 2020. Findings indicate that communication, perceived benefits, subjective norms, and behavioral control motivate farmers’ intention of pesticide use. Meanwhile, perceived risk on health and moral norms hampers their intention to use pesticides. In addition, local pesticide stores have a significant effect on their intention. The article proposes implications for related agencies and farmers in Quang Nam to minimize pesticide use towards a green agriculture.